Sometimes the jewelry customers most want, or have even dreamed about for years, simply isn't right for them. Owing to our professional expertise, many jewelers know when this is the case. But, as often as not, customers don't.
Whether it's a hue that doesn't match a woman's coloring, a design too gaudy for her personality, or a gemstone too large or small for the wearer's proportions, jewelers can typically sense when something is or isn't right for a client. Of course, no jeweler ever enjoys telling someone that the item they covet will make them look awful.
However, when you're seeking to create lifetime customers, it pays to be honest — albeit as tactfully as you can.
In this episode of Over the Counter, host Kyle Bullock tells the story of Denise Oros of Linnea Jewelers in LaGrange, IL, and what Denise did when a customer entered her store an asked for a very expensive item that simply wasn't right for her.
Enjoy the episode.
P.S. Fans of Over the Counter and Kyle Bullock won't want to miss this special offer. The author recently released a new book called Mister Christmas, described as "the story of a white-collar loser who has his life turned around when a mysterious stranger offers him a job creating a real-life Santa's toy factory". For listeners of this podcast, Kyle is offering the audiobook version of Mister Christmas for only $3. Go to misterchristmasbook.com to order and use promo code "OTC" at checkout to get the deal.