This week on Search Talk Live we’re honored to welcome Upasna Gautam—Manager of Digital Strategy at Geek Powered Studios, a behind-the-scenes, yet renowned SEO specialist, and expert in digital strategies relating to semantic search, e-commerce optimization, data analytics, and online consumer journey analysis.
With an academic background in biomedical sciences from Michigan State University, Upasna is known for her firmly quantitative approach to online marketing, using the principles of the scientific method to analyze algorithms and processes while providing a pragmatic, logical system of organization to search. Over the years she has presented her thoughts and ideas at various high-profile events including SMX London, Pubcon (Las Vegas and Austin), and Digital Summit (Phoenix, Atlanta, and Dallas). In Fall 2015 and 2016 she also participated as a guest lecturer at the University of North Texas.