The U.S. Securities and Exchange Commission says E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify.
Klaviyo CEO Andrew Bialecki says that Klaviyo and Shopify will strengthen their existing partnership by making Klaviyo the recommended email product for Shopify’s premium merchant plan, Shopify Plus while granting Klaviyo early access to in-development Shopify features.
He says Shopify’s been key to their growth and a great team to work with and they are excited that this will help them go faster in helping more of their customers.