Us business people can be so reductionist at times.
- Twitter or Threads?
- Facebook Ads or Google Ads?
- Clickfunnels or Systeme.io?
And now: high ticket or memberships?
Why not BOTH?
Look at how national militaries make decisions. They don't get so reductionist as to be "Navy or Army," "submarines or fighter jets."
Wherever possible, the strongest, most capable militaries willingly make bets on them ALL.
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