Time magazine named US pop superstar Taylor Swift as its Person of the Year, calling the musical force of nature the "hero of her own story".
Swift has smashed industry records this year with both her tour and the film of the globetrotting musical cavalcade that is estimated to bring in over $3 billion (US$2 billion) of revenue as her adoring fans flock to see her in the flesh.
But is that really enough? Mark and Pete have the answer.