Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand. Certainly, one of the many things that drives him as a CEO is being forthright about current realities.

Following his annual January visits to both CES and the World Economic Forum, he shared his views on the complexity of world events in 2024 and how they impact brand building and business growth in a complicated “post-digital” era where the efficiencies of tech are now central to running any company.

As always, his thoughts are well worth consideration. And while he can be scathing at times, particularly when discussing agency holding companies or even Gen Z, Sir Martin Sorrell continues to navigate with an abundance of information and expresses his views unambiguously and without false optimism.