Professor James Hart is the Director of Arts Entrepreneurship at Southern Methodist University. A graduate of SMU himself, he has lived in Oslo, where he was the founder of The International Theatre Academy of Norway, and Taipei, where he co-founded the Worldwide Art Collective theatre festival, before returning home to Dallas. He is also the author of Classroom Exercises for Entrepreneurship: A Cross-Disciplinary Approach, published by Elgar as part of the Elgar Guides to Teaching series.

Jim is passionate about how creativity is central to entrepreneurship and believes in learning by doing. In our conversation, he also compares the role of creativity to that of innovation, while providing useful advice to anyone involved in entrepreneurial undertakings.