Authenticity and transparency have been the go to buzz & hype words of the Social Media revolution over the past 5 years due in large part to the medium's immediate ability to share and consume each other's interests, and life moments.

And while the concept of personal & professional branding isn't necessarily new, it is on fire with this medium. It used to be the only way we learned of a celebrity or figure head's fight with depression, cancer, their special cause or passion - was to read Parade magazine, or wait for Barbara Walters or Oprah, or wait for their book to come out. Now, we pick it up through a tweet and a blog post and we share that relationship through niche or virtual mass.

So what are the rules and pitfalls for mixing our stories with our personal and Professional brands?

Stick around as we tackle the topic with two of social media's finest transparents…Jim Mitchem of Smash Communications & Boxman Studios, and Crystal Dempsey of From the Hip Communications and Carolinas Actors Studio Theatre.

Plus, Brandon's latest Cool Tech Tools…on the way.

We're inside the plush, well-lit studios of the Carolina School of Broadcasting overlooking I-85 in Charlotte North Carolina…

*Off the cuff, Always on target…this is the Marketing Squadcast