Concerns whether widespread technological advancement and social media has made trade shows obsolete have been popped up numerous times over the last 7 years; with easy availability of information and communication, is there any need for face-to-face events?

The Center for Exhibition Industry Research says the forecast is strong and trade shows are still growing.

•How important are trade shows as part of the marketing mix?
•Aren’t shows expensive?
•How do you figure out how much you will need to invest? (design, booth, materials, show fees, set up fees, collateral, staffing, promotion)
•How do you find out about the best shows to attend?
•How can Social Media figure into it?
•What are the biggest mistakes people make?
•What about Virtual trade shows?

Host Nathan Richie spent 13 years exclusively in the trade show display business from the early 90’s into 2006. Since then, he's consulted, and designed numerous booths, and programs for companies as part of their mix along with websites, identity, advertising and social.

He rants about his "Top 8, 9...10" to consider when heading into the convention hall.

Plus, Brandon’s latest cool tech tools.

Off the cuff. Always on target. This is The Marketing Squadcast.

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