Tao of Sports Ep. 48 - BJ Pickard (Communications Director, Arena League Footbal
22 de feb. de 2013 ·
31m 42s
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Descripción
BJ Pickard operates one of the largest fan engagement operations in professional sports. The Arena Football League's social media efforts rival that of that larger professional leagues, and Pickard discusses...
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BJ Pickard operates one of the largest fan engagement operations in professional sports. The Arena Football League's social media efforts rival that of that larger professional leagues, and Pickard discusses where the AFL was in terms of fan support prior to the 2009 lockout and how the AFL has managed to re-engage fans back into the fold since its rebirth in 2010. Twitter: @BJPickard
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