Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
15 de jun. de 2022 ·
36m
Descarga y escucha en cualquier lugar
Descarga tus episodios favoritos y disfrútalos, ¡dondequiera que estés! Regístrate o inicia sesión ahora para acceder a la escucha sin conexión.
Descripción
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise...
mostra más
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
mostra menos
Información
| Autor | Tracy Swedlow |
| Organización | Tracy Swedlow |
| Página web | - |
| Etiquetas |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comentarios