In today's world, your market wants to know the real you and your real story. People are more likely to engage and connect if you deliver a story with a message that connects with them emotionally. What is the "story" you want to tell? Can you recall an event that moved you or changed you? What is your passion and what is your why? Stories give people an opening into your world and your struggles, challenges and triumphs and let's them know that they are not alone.

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