The Ad Buying Math Most Subscription Brands Get Wrong

19 de may. de 2026 · 44m 28s
The Ad Buying Math Most Subscription Brands Get Wrong
Descripción

Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table -...

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Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:
  • Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
  • How to calculate what a subscriber is actually worth - and use that to make buying decisions
  • Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
  • The cash flow math founders miss when modeling customer acquisition
  • Why discount-based offers produce lower-value customers (and what to do instead)
  • How creative has become one of the most important targeting tools on Meta
Guest: Trevor Crump, Co-Founder & CEO of Bestie Media
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer

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Autor Matthew Holman
Organización Matthew Holman
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