Chris Hobson, CEO of Patchology skincare, joins Allan and Darcy this week to share how a massive shift from a science and medical mindset to a consumer mindset changed the trajectory of his company and how embracing skin care as self-care has expanded the beauty category. Learn how Patchology has adapted its marketing strategy to reach a younger market, creating a loyal customer base eager to share their love for the products.

Join us as we discuss:

• Consumer-driven changes in product development
• The launch of new products and the challenges faced by retailer reluctance
• The use of influencer marketing and select paid advertising

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/