In this special edition of The Behaviour Business Podcast, Richard Chataway had the pleasure of speaking to Dr Tessa Misiaszek and Dr Matt Johnson about their brand new book: ‘Branding That Means Business’. In this fascinating conversation with Tessa and Matt, they discussed how easy it is for companies to be caught woke washing in a digital age, how brand purpose isn’t worth a penny without authenticity, and they talk about whether it is it possible for a plain white t-shirt to make a personal connection with a customer, when it’s one of thousands sold by a behemoth like Amazon.

Drs Tessa Misiaszek and Matt Johnson’s book ‘Branding That Means Business’ is released in the UK on 15th September and is available for pre-order on Amazon and at all good bookshops. https://www.amazon.co.uk/Branding-that-Means-Business-Economist/dp/1788168666/ref=sr_1_1?crid=1I0UYLW5YF4D2&keywords=Branding+that+means+business&qid=1661184160&sprefix=branding+that+means+business%2Caps%2C110&sr=8-1

And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc

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