Ever been curious about why Google has an ‘I’m Feeling Lucky’ button? Why does so much other technology fail the 'human test'? How did Facebook, Amazon, Netflix and Google come to be worth over $2,500 billion? And how does Netflix always know what we want to watch next?

In the latest episode of The Behaviour Business podcast, I speak to a range of experts about what businesses can learn from the leading 21st century digital behemoths. In particular, how they have combined an understanding of both behavioural science, and an experimental approach, to deliver business success. We also explore some of the limitations, and why the FANGs have a "perfect storm" of data, tech and mindset.

You'll hear insights from Richard Chataway's interviews with these leading experts:

- Paul Armstrong, leading tech journalist, on why tech often fails the 'human test';
- Kate Glazebrook, co-founder and CEO of Applied, on the dangers of technology being designed by a narrow, non-diverse, group of individuals;
- David Chalmers, former global product manager at Google, on the secrets of Silicon Valley success;
- Jason Smith, data innovation lead at Experian, on what all businesses can learn from the lean startup approach;
- Steve Thompson, learning and development and digital media expert, on how Netflix knows what you want to watch next.

Listen if you want to understand how the leading 21st century businesses have succeeded as much through 'test-tube behaviours' - understanding consumers and testing and learning - as they have through technological innovation.

Buy 'The Behaviour Business' book in print, ebook and audiobook format here: https://amzn.to/37e3Mwc

Buy Paul Armstrong's book 'Disruptive Technologies: Understand, Evaluate, Respond' here: https://amzn.to/3aKDPHd