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Are quality works enough, or is strategic marketing equally crucial for success?

Given the unique nature of the construction industry, many construction business owners believe that their work should be sufficient to secure projects.

However, it's essential to recognize that effective strategic marketing is also crucial in ensuring a construction business's future success.

In today's episode, I'm excited to welcome John Lenker and Assaf Arrie, the founders of LENKER, a growth consulting and marketing services firm based in the Twin Cities.

Today, they're here to shed light on the significance of building an effective strategic marketing plan, how to build one, and why branding is critical for construction companies.

Tune in now to learn more!


Key Takeaways:

Introduction (00:00)
How LENKER started (05:26)
Most common branding mistakes construction companies make (11:31)
Signs that you need help with strategic marketing (15:57)
Why branding and business planning are essential? (20:06)
The truth about branding (24:45)
What does LENKER do? (29:31)
The architecture around branding (40:46)
Mistakes and lessons that entrepreneurs will go through (44:23)
The right way to design a marketing plan (47:04)
The gear analogy (49:35)
Episode wrap-up (57:05)


Additional Resources:

Listen to the show at http://thecontechcrew.com
Follow us on Twitter: https://twitter.com/thecontechcrew

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Follow John on LinkedIn: https://www.linkedin.com/in/johnlenker/
Follow Assaf on LinkedIn: https://www.linkedin.com/in/assaf-arie-05025038/
Check Lenker for more info here: https://www.lenker.com/ctc

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The ConTech Crew is a construction news podcast dedicated to keeping you up to date with all the latest in construction technology.

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