The Future of Advertising: Prioritize the User

11 de jul. de 2022 · 35m 33s
The Future of Advertising: Prioritize the User
Descripción

In today’s world, you can’t talk about media without diving into the expansive worlds of ad tech and digital safety. How far have we come since the early days of...

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In today’s world, you can’t talk about media without diving into the expansive worlds of ad tech and digital safety. How far have we come since the early days of the internet? What haven’t we figured out yet? Where are we headed?
Gavin Dunaway, Product Marketing Lead at The Media Trust, is driven to make the internet a better place. He shares his perspective on where the media industry currently stands, and offers valuable insights into best practices for publishers and why the user experience is most important. We also both date ourselves with a dive into our feelings and experiences with analog devices. 
Join us as we discuss:
How protecting publishers from fraud protects consumers
CTV advertising- where is it going?
The increasing messiness of measurement
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Autor Celtra
Organización Celtra
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