The terms content Creator, Influencer, and even UGC Creator sometimes get tossed around as if they’re interchangeable. While there are definitely similarities and a single person could technically fall into all three categories at the same time, at the end of the day the Influencer definition is different from the content Creator definition. There’s also content Creator vs UGC Creator that’s important to know.

The style of the content, the value each type of content Creator provides, and much more are very different between content creation, influencing, and UGC content creation — and it’s definitely important for both brands and Creators to know the differences.

If you’ve been confused on what they all mean, this episode is for you. We’re going to define each type of content Creator by what they do and why to help you understand what’s the best one for you to get into. Again, they’re not mutually exclusive… but depending on your marketing goals or your content creation interests, you need to use the right one in your content strategy.

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This episode can also been seen on YouTube: https://youtu.be/BuLM0RWjFFA