The InFOCUS Podcast: Borrell On 2024 Local Ad Buying
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Descripción
Local advertisers are already planning where they'll invest their marketing dollars next year. What will influence them most when making a buying decision next year? Which forms of media are...
mostra másBorrell Associates Executive VP of Local Market Intelligence Corey Elliott and Chief Executive Officer Gordon Borrell offered a fast-paced review of Borrell's latest survey of 204 local agencies and 1,866 direct ad buyers during a December 12 webinar that saw more than 700 people participating live.
In this InFOCUS Podcast, presented by dot.FM, we are pleased to share the "big a-ha" takeaways, which reaffirm the forecasts that point to 2024 being a strong year — with traditional media performing well.
This marks the 14th year Borrell conducted surveys of local businesses.
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