Last week Xperi noted that it is celebrating the 15th anniversary of the launch in a U.S. vehicle of HD Radio. This came in 2006, with HD Radio available as an option in BMW 2006 7 Series and 6 Series models.

Today, there is still a perception that HD Radio is a product not fully fulfilled, or just now finding its stride. Some may even deride HD Radio as a failure compared to DAB’s exceptional growth in the U.K. and in Norway, where FM radio was silenced for good.

Where does HD Radio stands today? Jeff Jury, the Senior Vice President and General Manager for the Connected Car division of Xperi, offers his thoughts in a fresh InFOCUS Podcast, presented by dot.FM, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.