Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?

ThinkNow, a cross-cultural research firm based in the San Fernando Valley of Los Angeles, sought out the answer. To share more about what was found and how this could impact marketers’ media spend in 2024, Multicultural Insights Leader Mario Xavier Carrasco joined RBR+TVBR Editor-in-Chief Adam R Jacobson on the latest InFOCUS Podcast, presented by dot.FM.