In early April, LatiNation Media became the parent brand of LATV, or “Latino Alternative TV.”

Andrés Palencia, Chief Executive Officer of LatiNation Media, and President Bruno Ulloa on May 1 delivered an IAB NewFronts presentation at Convene in lower Manhattan, steps from the World Trade Center and Oculus, that offered attendees a fresh new perspective on what LATV has to offer across its multiplatform content creation and distribution platform.

Palencia and Ulloa, following their session, connected by phone with RBR+TVBR Editor-in-Chief Adam R Jacobson in New York to learn more about how the LATV brand has evolved to become more than just a television station targeting next-generation Latinos, and what marketers and media leaders can learn from their model.

Listen to their conversation in the latest InFOCUS Podcast, presented by dot.FM.