Steve Walsh, the EVP of Commercial at Comscore, last spoke with RBR+TVBR Editor-in-Chief Adam R Jacobson in March about how the audience measurement and data analytics company is helping both broadcast media and marketers in mastering the ability to match homes with the actual purchase behavior seen in those households.

Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets.