The InFOCUS Podcast: Tim Kay, Ampersand
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Descripción
Politicians in the U.S. are pouring dollars into social media, betting on likes and shares to capture the attention of younger voters. But, before broadcast radio sales executives should frown...
mostra másTo learn more, Tim Kay, Ampersand’s VP of Political Strategy, joins the InFOCUS Podcast, presented by dot.FM, from Silver Spring, Md., to discuss how the fundamentals of political advertising have not changed, but politicians looking to pour campaign dollars into social or SVOD should consider “a mixed media approach” instead.
Información
Autor | Radio Ink Magazine |
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