Tom Birch is the President of North Carolina-based Lakes Media LLC and an industry veteran who come July 5 will beta test an innovative subscription app that is being hyped up as a potential game-changer for the radio industry.

It allows for commercial-free subscription based listening of broadcast radio stations.

Who would pay for what is available for free, even if the commercials are deleted? And, does that keep local radio local? Those are just some of the questions we asked Birch about Auddia in the latest RBR+TVBR InFOCUS Podcast, presented by dot.FM!