Across the next 13 months, political ad spend will be huge, based on study after study being released of late. While this is a welcome boost for radio and television broadcasting companies, what will the likely impact local media advertisers be?

To learn more, RBR+TVBR Editor-in-Chief Adam Jacobson catches up with Frequence Chief Executive Officer Tom Cheli. He shares the latest on why omnichannel advertising is more essential than ever for local advertisers, and how broadcast media can further evolve their digital strategies to cater to these SMBs in their area of service.

Listen to the conversation now in this InFOCUS Podcast, presented by dot.FM.