Gianpaolo Lorusso is one of the first Italian web professionals who got involved in search engine optimization in late '90. Now he believes in bettering user experience to increase conversions is the last frontier of web marketing. Since then he has been working on several large web projects for some renowned Italian and multinational companies as well as NGO / Non Profit organizations. At the beginning as a marketing manager of one of the leading Italian web agencies and, since 2008, as a freelance professional in web marketing and CRO.