This week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to creating the ideal client profile or avatar. Once you understand who your customer is, and their customer persona, then we can start to market in a far better way, a far connected way, a way that our marketing message really resonates with that person. It starts to build a relationship with that person and they can relate to the storytelling that you are using.

Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections


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