The Myths of Media Quality
6 de ago. de 2024 ·
25m 1s
Regístrate gratis
Escucha este episodio y muchos más. ¡Disfruta de los mejores podcasts en Spreaker!
Descarga y escucha en cualquier lugar
Descarga tus episodios favoritos y disfrútalos, ¡dondequiera que estés! Regístrate o inicia sesión ahora para acceder a la escucha sin conexión.
Descripción
Brands spend billions every year to run TV ads during the most popular programs. But are these expensive timeslots worth it? This week, Elena, Angela, Rob, and special guest VP...
mostra más
Brands spend billions every year to run TV ads during the most popular programs. But are these expensive timeslots worth it?
This week, Elena, Angela, Rob, and special guest VP Media Ron Blevins explore common misconceptions about media quality. Learn why low-cost inventory doesn't always mean low quality, how to evaluate media beyond traditional metrics, and where brands can find opportunities to gain a competitive advantage.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2024 WARC Article: https://www.warc.com/newsandopinion/opinion/how-a-better-understanding-of-media-quality-can-help-unstick-culture/en-gb/6585
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
mostra menos
This week, Elena, Angela, Rob, and special guest VP Media Ron Blevins explore common misconceptions about media quality. Learn why low-cost inventory doesn't always mean low quality, how to evaluate media beyond traditional metrics, and where brands can find opportunities to gain a competitive advantage.
Topics covered:
- [01:00] Defining media quality
- [05:00] Ron's background and perspective shift at Marketing Architects
- [09:04] Misconceptions about opportunistic media buying
- [12:33] Where brands go wrong when evaluating media quality
- [15:15] Metrics for evaluating true media quality and performance
- [18:00] The future of measuring media quality
- [21:30] What else is undervalued?
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2024 WARC Article: https://www.warc.com/newsandopinion/opinion/how-a-better-understanding-of-media-quality-can-help-unstick-culture/en-gb/6585
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Información
| Autor | Marketing Architects |
| Organización | Aiyanna |
| Página web | - |
| Etiquetas |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
