Choosing a name for your business is one of the most important decisions any business owner will make. You want it to be memorable and to explain exactly what you do. But naming a business also needs to follow the rules in your state. What do you do if some other business already has the name you want? What is the difference between a legal name and the name the public knows you by? And what words should you be careful not to include in your business name? We discuss all of those questions and much more with Tim Jensen, manager of customer service at CT Corporation.

For additional information and resources on naming your business, please visit::
https://www.wolterskluwer.com/en/expert-insights/assumed-names-dba-what-you-need-to-know

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