If you're a business owner, marketer or indeed anyone who needs to enhance their business or organisation's reach, then creating and recording your very own podcast is an expansion of the content on your website.
From an organisation's point of view, podcasts are one of the most effective ways to explain your core messages to your core audience.
Audience research shows that in the UK alone, 34 MILLION HOURS of podcasts are listened to through headphones EVERY SINGLE WEEK!
Podcasts are here to stay, and your potential podcast audience is probably already used to listening to podcasts in their cars, on public transport at home or even when walking the dog!