The increasing visibility and elevated status of musicians have become prominent in contemporary society as a consequence of technological advances and the development of both mass and specialised targeted audiences. Consequently, the actions of musicians are under greater levels of scrutiny and fans demand more from musicians than ‘just’ music.
This is where the role of corporate social responsibility comes to play especially as the increasing prominence of such activities by musicians influences music consumers and fans of individual bands and artists.
Nonso Mordi speaks to Stanley Olisa, a seasoned Strategic Communications professional, with specialism in Public Relations. With a large portfolio of byline publications, he doubles as a PR trainer as well.