We delve into the dynamic world of product marketing, navigating its complexities and triumphs alongside Santiago Nettle, the Regional Marketing Director at Beiersdorf and a leading figure in consumer packaged goods. In this conversation, Santiago guides us through his remarkable journey in scent marketing, highlighting his pivotal role in revolutionizing Downy's brand image and market share with innovative fragrance concepts. From his early days as a Brand Manager at Procter & Gamble to his influential position at Beiersdorf, Santiago's career is a testament to the power of creativity and strategic thinking in marketing. Tune in to gain invaluable insights from Santiago's unique perspective on the ever-changing landscape of product marketing, making this an essential listen for anyone passionate about the fusion of art and science in marketing.

Join us as we discuss:

• Santiago reflects on the broader implications of his work, including the shift in marketing strategies from traditional methods to a more digital, data-driven approach.
• The role of consumer insights and changing social norms in developing marketing strategies.
• Evolution of product marketing from traditional media to digital and data-driven

CPG Launch Leaders is presented by Bold Strategies www.boldstrategies.com