The Smell of Memory with scent designer Dawn Goldworm
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The Smell of Memory with scent designer Dawn Goldworm
Descripción
Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity. Dawn Goldworm knows how to...
mostra másMany years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.
This...is A Bit of Optimism. To learn more about Dawn and her work, check out: 12.29See omnystudio.com/listener for privacy information.
Información
Autor | iHeartMedia |
Organización | iHeart Podcasts |
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