There’s using your product to tell a story, and then there’s using your product to tell breaking news stories. In this episode of CMO Conversations, Tricia speaks with Nancy Coleman, CMO of Maxar (a space technology company), about the Maxar News Bureau – a partnership program with top tier media organizations that uses satellite imagery to provide indisputable truth at a time when credibility is critical.

Tricia and Nancy discuss the story that started it all – which involved the Associated Press, three investigative journalists, and smoking gun satellite imagery from Maxar – and resulted in the freeing of more than 2,000 slaves in Southeast Asia’s commercial fishing industry, action from the U.S. government, and a Pulitzer Prize.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Nancy on Twitter @triciagellman @ncoleman_dg @HYPERGROWTH_Pod
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For more on the Maxar News Bureau, visit: https://www.maxar.com/news-bureau

To read the Pulitzer Prize-winning report by the Associated Press, visit: https://www.ap.org/explore/seafood-from-slaves/

Video "How Maxar Sees Slavery From Space" https://www.youtube.com/watch?v=HPgth3PgxiE&ab_channel=MaxarTechnologies