D. V. V. Danayya of DVV Entertainment is collaborating with Sujeeth, the writer and director of the upcoming Telugu-language crime thriller They Call Him OG, on production. Pawan Kalyan, Priyanka Mohan, and Emraan Hashmi—who is making his Telugu film debut—are the film's main actors.
Principal photography for the They Call Him OG film began in Mumbai in April 2023, with the official cast announcement made in December 2022. The soundtrack and musical score are the responsibility of Thaman S., while the cinematography is under the direction of Ravi K. Chandran.