This is the twelfth episode of the Tiger Heart Chats podcast featuring Tiger Heart CEO Sanj Surati and Saari CEO, Nikke Osterback recorded on Monday 20th July 2020. On this Podcast Nikke talks about his career initially as a social media and web consultant within the music industry, his time at Atlantic Records and now running a full-service digital consultancy. Sanj and Nikke also focus on the social media landscape, human behaviour within the social media world and how it has changed over the last fifteen years.

Some of the topics raised include:
Finnish
Saari - https://www.saari.co.uk
Music Business
Universal Music - https://www.universalmusic.com
Island Records - https://www.islandrecords.co.uk
U2 - https://www.u2.com
Bob Marley - https://www.bobmarley.com
Digital Marketing
Communications
Search Advertising
Facebook – www.facebook.com
Twitter – www.twitter.com
Social Media
Bruno Mars - https://www.brunomars.com
Ed Sheeran - https://www.edsheeran.com
Paulo Nutini - http://www.paolonutini.com/splash/1
Arts
Digital Consultancy
B2B Companies
Mission Media - https://www.thisismission.com
Nordic Markets
Aviation
Fintech
Taylor Swift - https://www.taylorswift.com
Brand marketing
Identity
Internet
Retention of audiences
Strategy
QR Codes
Plan B - https://www.time4planb.co.uk
Nike - https://www.nike.com/gb/
Coke - https://www.coca-cola.co.uk
Chatbots
Holograms
Augmented Reality
Innovation
Nordics
Genelek - https://www.genelektech.com
Puustelli - https://www.puustelli.com/en/puustelli-group-oy
Mobile
Engineering
B2C Companies
Oil & Gas
Fjallraven - https://www.fjallraven.com
Ikea - https://www.ikea.com/gb/en/
Distance
5G
GSM
Atlantic Records - https://www.atlanticrecords.com
Musician
Classical Violin
Jazz Rock Guitar
Music
Ronnie Scotts - https://www.ronniescotts.co.uk
Metallica - https://www.metallica.com

Places:
Finland
Helsinki
Jyvaskyla
Chelsea
London
Norway
Sweden
Denmark
East London

Advice:
Big company mentality can hold you back
Paradigm of digital marketing is communications
Think about your audience and then think about the message
You have to know what you are saying
Look for ambitious people and have good dialogue with them
Appreciate creativity

Nikke Osterback Links:
nikke@saari.co.uk
https://www.saari.co.uk

Sanj Surati & Tiger Heart:
https://www.twitter.com/tigerhearttech/
https://www.instagram.com/tigerhearttech/
https://www.twitter.com/sanjsurati/
https://www.instagram.com/artistryinsentiment/

You can listen to the Podcast on the following links:

Apple: https://podcasts.apple.com/us/podcast/tiger-heart-chats/id1507957892?uo=4
Google: https://bit.ly/2znRXIK
Deezer: https://www.deezer.com/show/1048492

Don't forget to share: #tigerheartchats
https://www.tigerheartlondon.com

Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.