Efforts to maintain and grow urban forests are gaining traction in many U.S. cities – especially in Houston and Miami, both of which recently suffered a devastating loss of trees due to storms.

Through a partnership with American Forests, the oldest conservation organization in the United States, LightStream, the online lending company, has planted over 1,000 acres of wilderness and wildlife – a tree for every loan funded. But they’re on a mission to do much more.

On October 18, Times Square will be transformed into a beautiful woodland oasis, a “Forest of Dreams.” The lush forest – filled with live trees and rescued wildlife- celebrates the 1,000 acres already planted and a push to reforest 500 additional acres this year. For the first 10,000 people who participate in the Forest of Dreams either in-person or online, LightStream will plant a tree. Participants may also have their picture featured on a billboard in Times Square