Today on NCIA our host is joined by Jeffrey Gonring, Director of Marketing and Communications at BioTrackTHC. Biotrack was founded in 2010 and became members of NCIA in 2013. They have over 2,000 locations using their commercial software, with offices in FL, CO, Washington, and Honolulu Hawaii. They dive into how Jeffery got into the cannabis industry starting from the watershed moment to how the company developed into what it is now. The cannabis industry is highly regulated. Seed-to-sale traceability is a huge issue in our industry, and it’s required in states with legal cannabis that direct to plant companies to do some kind of tracking and reporting Bethany and Jeffery dive into that process plus much more.