Transparency Vaccine Now Available
3 de may. de 2021 ·
11m 8s
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Descripción
Unless you have been hiding under a marketing rock for the last years, you know there is a disease spreading in the marketing community. The symptoms are CFO discomfort, feverish...
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Unless you have been hiding under a marketing rock for the last years, you know there is a disease spreading in the marketing community. The symptoms are CFO discomfort, feverish battles about auditing rights clauses in contracts, increasing pressure to ‘opt-in’ on inventory deals, and an overall feeling of distrust. You can’t take this disease lightly. It is called lack of transparency. And it has the power to kill your client-agency relationship.
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Información
Autor | Deborah Malone |
Organización | Deborah Malone |
Página web | - |
Etiquetas |
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