Simon Perkins was named President of the Orvis company in May. While it remains the world’s oldest mail-order retailer, Orvis has evolved to become a globally recognized fishing, wingshooting, and lifestyle apparel brand that is deeply invested in education and conservation. The company was founded in Manchester, Vermont in 1856 by Charles Orvis, a fly-fishing enthusiast. And while he created his mail-order business to sell fly rods, flies, and other fishing tackle, he believed that fly fishing made his life better and wanted to share the significance of the sport with others.