Jonathan Barnard is Head of Forecasting and Director of Global Intelligence at Zenith, the ROI Agency, where he is responsible for developing market-leading insight, analysis and thought leadership, as well as coordinating a global network of experts. A veteran of Zenith for twenty-five years, he has tracked more financial swings and business precedents than most.

Over the next three years, he expects the ad market to achieve its highest rate of sustained growth since 2000. According to Jonathan Barnard, “As consumers rely ever more on digital technology to connect and entertain them, and to inspire and fulfil their purchases, advertising is playing a greater role in driving sales and brand growth.”