Jaye Isham, VP of Communication Strategy @ TS Alliance, and beloved TSC community member shares from the annals of his lived experience in Part 1 of this 2 part episode you don't want to miss. In his words, "While I want to give your listeners a little insight into what I do, it's more important for them to realize so much hope is truly on the horizon." We cover Jaye's experience of the changing landscape of social media over the years. In a nutshell, Jaye is responsible "for the outward look, the brands, how we communicate, how we present information, in all kinds of formats". We turn back the clock as I ask Jaye to outline his early career. He graduated w/a degree in communications & a minor in marketing from Texas State University and got a job with a large healthcare system in TX. right out of college. From there he worked for the MS Society in Houston. After relocating to the DC area, he decided to try his hand in an ad agency working on healthcare accounts. After realizing the for-profit ad agency setting was not for him, he responded to a printed help wanted ad in a local paper to work at the TS Alliance to which he responded and the rest is history. His first big project at the Alliance was to work on the website which has been carefully and painstakingly developed over the years into the excellent web platform chock full of resources, it is today. We discuss the many other projects, that he's implemented, facilitated, how the online communities have changed and shifted over the years, handling feedback and criticism from constituents, and continually remaining open to input from all sectors the diverse TSC community. What started as a job for Jaye, soon became more of a calling. His love & devotion to all impacted by a TSC diagnosis is a constant and the impact he's had on our growing and global community is profound. Jaye is also a talented musician and has provided TSC Talks with some unique intro & outro guitar music titled; "Rio Rancho Riffing". We will make the full mp3 sample available for download on our website https://tsctalks.com .