Turning Customers into Evangelists vs Influencers and Why This Matters For Your Restaurant

Turning Customers into Evangelists vs Influencers and Why This Matters For Your Restaurant
19 de dic. de 2023 · 49m 5s

In today’s show, Paul Barron and Paul Molinari break down the insight of evangelists vs influencers and why this can make a difference in your restaurant. We have a special...

mostra más
In today’s show, Paul Barron and Paul Molinari break down the insight of evangelists vs influencers and why this can make a difference in your restaurant.

We have a special guest, Wayne Mullins, author of the book Full Circle Marketing. Wayne is here to talk about how restaurants can turn customers into brand evangelists versus just influencers.
Wayne's book dives deep into the natural laws and psychology behind how a customer transitions into a raving fan who voluntarily markets your restaurant. As Wayne explains, strategic ways exist to create this customer journey that tap into fundamental human behaviors.

The Differences That Matter
A key difference Wayne outlines is that influencers may temporarily boost awareness, but evangelists organically spread positive word-of-mouth about your restaurant for the long term. This leads to sustainable growth versus short-term hype.

Some exciting tactics Wayne has seen work include surprise and delight rewards programs and referral campaigns. These encourage customers to share their exceptional experiences. Personalizing interactions and getting to know your regulars pays off tremendously.

Wayne notes that restaurants and hospitality businesses generally have great potential to create these evangelists. Touchpoints can be designed to excite, engage, and convert customers into fans by focusing on the entire customer journey from booking to follow-up.

Don’t Miss This Episode!
I'd highly recommend listening to the whole discussion as Wayne and our hosts dive deep into more examples of companies getting this right. The key takeaway is that designing intentional customer experiences creates that vital emotional connection that makes someone go from satisfied to loyal brand champion. That's the key to sustainable success.

Sponsored by: Devour


Reimagine Food Experiences With Devour!Venture into the unexplored realms of gaming, esports, entertainment, and the metaverse with Devour, your guide to a revolutionary food ordering and experience.Leveraging AI, web3, and cutting-edge technology, we’re crafting tokenized campaigns, creator tools, and social apps to fuel brand engagement with Gen Z and beyond.
mostra menos
Información
Autor Rever Networks
Página web -
Etiquetas

Parece que no tienes ningún episodio activo

Echa un ojo al catálogo de Spreaker para descubrir nuevos contenidos.

Actual

Portada del podcast

Parece que no tienes ningún episodio en cola

Echa un ojo al catálogo de Spreaker para descubrir nuevos contenidos.

Siguiente

Portada del episodio Portada del episodio

Cuánto silencio hay aquí...

¡Es hora de descubrir nuevos episodios!

Descubre
Tu librería
Busca