What will Elon Musk do with Twitter? Why did he buy it?

Simply put, I don’t know. However, I am a fan of Elon Musk, and I am optimistic about the future of Twitter. It needed a reset.

Musk has often stated that he wants to champion “free speech” on the platform. Elon has suggested he would reconsider Twitter’s approach to content moderation and permanent bans from the platform, all of which could impact the political landscape. At the same time, Musk has reassured advertisers that he doesn’t plan to turn the platform into a “free-for-all hellscape.” In my opinion, Elon also very rightly has mentioned his desire to rid the platform of bots. So much so, that he made the number of bots central to his argument to abandon the deal during this roller coaster ride of the last six months.

The notion that Twitter may also expand the idea of paid subscriptions has also arisen. I, so far, have no issue with this overall concept. I already subscribe to Twitter Blue and feel this would certainly cut down on fake accounts and give a greater consumer voice to users.

As to why Elon decided to buy Twitter, I can only guess. Unlike most of the speculation I have run across online, I do not feel there is anything regarding the technology or the concept of how Twitter works that is that intriguing to someone who lands rockets vertically.

I do feel, the megaphone that Twitter wields, has enormous value. Tesla and SpaceX have no advertising budget. He now has a pick-line directly into the bloodstream of the marketplace. Twitter also has a celebrity aura around its brim. Along with being one of the most successful businessmen in the world, Elon Musk is now a pop-culture icon. Not to mention, in 2024 which is drawing ever so closer, he could be a dominate political force.

Stay tuned.