Welcome back to The Advisory Board Podcast, where we dive deep into the world of franchising and business growth with the leading minds in the franchising industry. Today's episode is powered by our fantastic sponsor, ClientTether – helping you tether your clients to your brand with unmatched sales automation and customer care.

In this episode, we had the pleasure of chatting with the dynamic Madeleine Zook, the Chief Marketing Officer at Premium Service Brands. Juggling the roles of marketing guru, wife, and parent to three energetic kids, Madeleine is like a pro-baller scoring a thousand points in the game of multitasking. Her passion? Taking care of franchisees and navigating the ever-evolving landscape of digital marketing.

We kicked off the discussion by dissecting the current digital marketing scene for Zors and Zees. Madeleine candidly shared her insights, highlighting the pitfalls of relying solely on digital agencies and the importance of asking the right questions. From direct mailers to the enigmatic realm of digital ROI, she emphasized the need for double-digit impressions to truly engage with your audience.

But what's the silver bullet for FranDev, you ask? According to Madeleine, it's a bit like spotting the quiet, wealthy, and unassuming guy at the end of the bar – easy to miss but essential for success. FranDev, she explains, thrives on a unique blend of tradition and innovation, with culture reigning supreme. As she eloquently put it, there's no universal playbook; it's all about nurturing a community ready to embrace growth.

Next up, we delved into the nitty-gritty of budgeting for FranDev marketing. Madeleine broke it down with precision, revealing the numbers behind successful campaigns. Whether you're investing in consultants or flying solo, she stressed the importance of allocating sufficient resources and never settling for second best.

But how do you measure success in FranDev marketing? Madeleine's answer was clear – it's all about optimization and never resting on prior achievements. From dedicated teams to expert guidance, she emphasized the need for a tailored approach to ensure growth and sustainability.
Wrapping up, Madeleine left us with some crucial questions to ponder. Do you have the right team in place? Are you ready to embrace the ever-changing landscape of FranDev marketing? As we bid adieu to Madeleine, her insights lingered, reminding us that in the world of franchising, adaptability is key, and with the right strategy, success is within reach.

Thanks again to our sponsor, ClientTether, for making this episode possible. And until next time, keep innovating, keep growing, and keep listening to The Advisory Board Podcast.