Welcome to the Hey Docs! Podcast with your host Jill Allen.
 
Today, I am so excited to have Jeremy Salaz from Neon Canvas on the pod. In this episode, we are talking about marketing and why it is so important to take a holistic approach to your brand. From creating your brand identity to marketing with a cohesive brand story, we are covering it all.
 
Let’s get into it!

Summary
 
In this conversation, Jill interviews Jeremy, the Director of Sales for Neon Canvas, about marketing strategies for dental practices. They discuss the patient journey and how it relates to marketing, the importance of branding and storytelling, and the essential elements of a successful marketing strategy. They also emphasize the need for ongoing optimization and data analysis. Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and support. Neon Canvas is a marketing agency that specializes in healthcare marketing, including orthodontics. They emphasize the importance of having a comprehensive marketing strategy that aligns with the goals and needs of the practice. They believe that marketing is not just advertising, but a holistic approach that encompasses branding, identity, and patient experience. They also stress the importance of working with a knowledgeable and experienced agency that understands the healthcare market. They caution against making marketing decisions based solely on cost and emphasize the need for custom content and targeted strategies. They also discuss the importance of staying informed about marketing trends and being willing to adapt and pivot when necessary.

https://neoncanvas.com/
https://www.instagram.com/neoncanvas/
https://www.facebook.com/NeonCanvas https://www.youtube.com/channel/UCrcI7AeHOfHM4OMgqm9EcCw

Takeaways

• The patient journey is a crucial aspect of marketing for dental practices, and it can start from various entry points such as online ads, social media, or word-of-mouth recommendations.
• Branding and storytelling are essential for dental practices to differentiate themselves and attract the right patients.
• It's important to have a cohesive brand across all platforms, including the website, social media, and traditional marketing.
• Marketing is not a one-time effort but an ongoing process that needs to evolve with changing technology and patient behavior.
• It's crucial to stay up-to-date with marketing strategies and continuously analyze data to optimize results.
• Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and ongoing support.
• They emphasize the importance of communication and collaboration between the marketing company and the dental practice.
• It's important for dental practices to ask questions and seek clarification if they don't understand certain aspects of marketing.
• Open communication and understanding are key to a successful marketing partnership.
• Marketing is a comprehensive and holistic approach that encompasses branding, identity, and patient experience.
• Working with a knowledgeable and experienced agency is crucial for healthcare marketing success.
• Custom content and targeted strategies are essential for effective marketing.
• Staying informed about marketing trends and being willing to adapt and pivot is important.
• Making marketing decisions based solely on cost can lead to poor results.

Chapters

00:00 Introduction and Background
02:58 Understanding the Patient Journey
11:33 The Power of Branding and Storytelling
17:45 Essential Elements of a Successful Marketing Strategy
22:04 The Importance of Ongoing Optimization and Data Analysis
26:32 Neon Canvas: Taking a Holistic Approach
31:26 Working with a Knowledgeable and Experienced Agency
35:26 The Value of Custom Content and Targeted Strategies
37:20 Staying Informed and Adapting to Marketing Trends
43:30 Avoiding Cost-Based Marketing Decisions 


Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion 
Audio Engineering by Garrett Lucero