While CES certainly provides an annual glimpse into the Future of Technology, exhibitor innovations not only influence marketing thinking throughout the year, but shape business decisions and even economic growth for the future.  Issues of Marketing and Technology have consistently been among the top concerns on marketers’ agenda, according to Annual Internationalist Insights Surveys that rank marketing priorities for the coming year. Without question, no part of marketing or the customer value chain has been left untouched by technology. Everyone wants to know what technologies matter most now.
 
Whitney Fishman Zember has many of the answers. As Managing Partner, Innovation & Consumer Technology at Wavemaker US, she helps brands and businesses understand technology-driven consumer-based insights, while uncovering new opportunities to harness technology to connect marketers with audiences in new and meaningful ways.