7/17/24 - Host and American Family Farmer, Doug Stephan
www.eastleighfarm.com introduces us to Marshall Berg, a Hatch Chile expert and President and Founder of Best in the West. According to 2024 market research, consumers are increasingly seeking products that add overall flavor, cultural experience, and a little bit of heat to their meals. Until now, fresh Hatch chiles have been hard to ship, but
Best in the West has found a way for everyone to enjoy these southwest flavors through a proprietary process, new production facility, and decades of experience. Never before available in the industry, Best in the West's shelf-stable organic Hatch chiles sets a new standard in culinary excellence. Their organic chile products allow manufacturers to craft authentic Hatch chile creations, confidently expanding their organic offerings. These are the first products in a total transition of the Los Roast brand to organic Hatch chile products. All Best in the West Hatch chiles are New Mexico-grown, most on fifth and sixth-generation farms. Best in the West also has plans to produce the only organic Hatch chile product on the market this upcoming season. The company's purpose-built facility utilizes automated processing equipment to achieve authentic products at scale. They can flame roast, peel, dice, purée, and package Hatch chiles and any other variety of pepper. Their process is informed by over a decade of seeking out the best solutions for roasting, storage, and transportation. Best in the West's facility does not process products containing allergens or potential GMO ingredients.
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